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"Powerful"

Wednesday 1st September 2010

This is a quick post.  It is regarding the seemingly never ending overuse of the word, "powerful" that coaches and therapists use to describe their techniques.  The technique is always "powerful" and quite often is also "secret", giving us, "the secret powerful technique."

It isn't of course.  Steam locomotives are "powerful"; Jet engines are "powerful"; a Barrett M82 is pretty powerful too.

But getting a person to shift a picture or two around inside their head or to recite a poxy affirmation is not "powerful."  Really, it isn't.

I cannot help but get the feeling that the desperate need to feel that their techniques are "powerful" and can cause harm as well as good, reflects the therpists need to feel and be important.

I wonder if the word powerful and its synonyms were made unavailable, how different the descriptions might be.

 

Posted by Andrew Austin at 08:17

Gabriel Collins
6th July 2011 at 20:52

People start using words like Powerful more and more, and it starts to lose it's original meaning. The definition for the word starts becoming unclear and it loses it's original effectiveness. I guess people just to need to think a bit more before they say these words, and really evaluate if it represents what they're trying to say.

Rose Mccoy
7th July 2011 at 06:26

Powerful is such a generic word that it seems strange to even use it in an attention-grabbing headline anymore. Words like "enlightening" or "empowering" would be much more suited to the task of conveying the nature of the product.

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